more for "Prøts"
For Prots, a duo of two open-hearted men who guide individuals and groups through conversation and connection, I created a playful and distinctive logo that perfectly reflects what they’re about even if that’s still a little vague. Prots is about “protsen” and “verprotsen”sharing, listening, expressing, and opening up through honest communication. It’s soft, accessible, and doesn’t need to be clearly defined.
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They weren’t exactly sure what they were yet and that’s part of the beauty. I leaned into that vagueness and translated it into a logo that’s intentionally imperfect, quirky, and full of warmth. No straight lines, no cold minimalism. Instead: wobbly shapes, hand-drawn elements, and a sense of movement that invites openness and play. Because for them, playfulness is essential you must always keep playing.
The result is a visual identity they were truly happy with one that feels like them, looks like them, and sets the right tone: kind, inviting, and proudly “protserig”.
The typeface is handwritten because something too perfect or polished just didn’t feel right. This version has a more human, unfiltered energy to it. It brings the kind of honest character that you won’t find in a clean, standard font. It feels personal and that's what it needs.
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I also experimented with 3D printing by creating keychains based on the design. It was something I’d been curious about for a while a fun way to try something new and get hands-on with the process. It gave me the chance to play, test, and learn by turning a digital idea into something physical
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